How we do GEO right.
The framework we built across 100+ agency client books. From the first audit to the recurring revenue line.
Ranking #1 used
to be the goal.
Not anymore.
Most AI answers cite 3 to 5 sources. If your client isn't one of them, they don't show up at all. Being on page 1 used to be the win. Now the win is being inside the answer.
Why you can't do GEO without SEO.
Classic SEO is not dead. You still need to rank, be indexed, have fast pages, and earn backlinks. SEO is what makes you eligible to be cited. GEO is what actually gets you cited.
You need both.
The four phases of GEO.
GEO is monthly work, not a one-time project. Four phases your team runs every month for every client.
Find where you stand.
Pick 5–10 priority prompts. Run them through ChatGPT, Copilot, Perplexity, AI Overviews. Capture screenshots. Tag presence.
Prioritize by impact.
Sort by business impact. Where are competitors winning? What's the dollar value of the visibility you're missing?
Diagnose the failure.
Before prescribing fixes, find out WHY each underperforming page isn't getting cited. Six common failure modes.
Lead with the answer.
Plain-language answers · comparison pages · entity standardization · technical fixes · third-party corroboration. Track monthly.
Why some pages don't make it into AI answers.
Six common reasons solid client pages get skipped.
JavaScript timing
Text loads too late for AI to capture before the snapshot window closes.
Pitch-led openings
AI doesn't respond to marketing speak. Lead with the answer, not the brand.
Inconsistent entity names
"Pro Plan" vs "Professional Tier" vs "Pro+" — AI can't tell they're the same.
No extractable facts
Great insights wrapped in story. AI needs data it can pull cleanly.
Outdated third-party profiles
G2, Capterra, Crunchbase listings that contradict what the website says.
Written for humans, not machines
Beautiful prose AI can't parse. Both audiences matter now.
What to measure now.
Average position and click-through rate aren't enough anymore. They don't show whether your client made it into the answer. Four metrics to track instead.
Presence rate per engine
How often your client is cited across ChatGPT, Copilot, Perplexity, and AI Overviews.
Position within the answer
Named first, in the middle, or last. Top position drives the most clicks.
Topic-level performance
Lifts in clicks, conversions, and leads on prompts where presence improved.
Action-to-outcome attribution
Which GEO action caused which lift. The narrative that renews retainers.
How agencies turn GEO into a revenue line.
A typical mid-market SEO client generates around $60K a year in retainer. Adding a GEO package on top brings that to $100K+ per client. Nearly double the revenue per account — on work that builds on what you're already doing.
Early-mover agencies are already seeing this play out.
Get the full ebook.
We wrote the complete framework into a guide for agency owners. Every phase in detail, plus the 90-day launch cadence and packaging strategy that early-mover agencies are using to add $40K+ per client.
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